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Latest ATV, UTV, and SxS industry news

Polaris RZR Factory Racing Dominates 2026 San Felipe 250 with Podium Sweep

The Polaris RZR Factory Racing team achieved a clean sweep of the Pro UTV Open Class podium at the 2026 San Felipe 250. Brock Heger took the top spot, followed by teammates Joe Terrana and Dallas Gonzalez Jr.

By Jake Morrison

A Guide to Honda Pioneer 1000 Trail Ownership: From Research to Trailhead

The Honda Pioneer 1000 Trail is designed as a versatile utility-recreation vehicle that balances heavy-duty work tasks with weekend trail riding. The ownership process focuses on digital research, dealer-assisted configuration, and long-term reliability supported by Honda's service network.

By Jake Morrison

DRT Motorsports Returns as Powered By Sponsor for 2026 The Dirt Expo

DRT Motorsports has been announced as the 'Powered By' sponsor for the 2026 edition of The Dirt Expo in Scottsdale, Arizona. The event, scheduled for December 4th through 6th at WestWorld, serves as a hub for off-road enthusiasts and industry leaders to connect and view the latest UTV technology.

By Jake Morrison

Brock Heger Secures Back-to-Back Mint 400 Wins for Polaris RZR

Brock Heger won the 2026 Mint 400, marking his second consecutive victory in the race. He completed the 400-mile course in 6:57:56, becoming the first side-by-side competitor to finish the event in under seven hours.

By Jake Morrison

Polaris Partners with Content Creator Cleetus McFarland for Off-Road Expansion

Polaris has entered a formal partnership with automotive content creator Cleetus McFarland to integrate their RZR and Ranger side-by-sides into the Freedom Factory's operations. This collaboration aims to leverage McFarland’s massive online platform to showcase Polaris vehicles through unique motorsports events and creative video content.

By Jake Morrison

ZZSSV Unveils Ambitious Plans for Three-Row UTVs and Specialized Off-Roaders

New manufacturer ZZSSV has announced a lineup of performance side-by-sides, including a massive six-seat model and electric variants. While currently showcased through digital renderings, the company is actively seeking distributors to bring these unique, high-capacity machines to market.

By Jake Morrison

Polaris Marks 20 Years of Trail Advocacy with Spring 2026 Grant Recipients

Polaris Inc. has awarded $125,000 in its Spring 2026 TRAILS GRANTS to 14 nonprofit organizations and riding clubs across the U.S. and Canada. This funding supports essential trail maintenance, safety education, and infrastructure improvements, marking the program's 20th anniversary.

By Jake Morrison

Understanding Polaris Dynamix DVS Suspension Technology

Polaris has released technical information regarding its Dynamix DVS suspension system, highlighting its role in enhancing ride comfort and vehicle capability. The system is designed to provide real-time adjustments to improve performance across diverse off-road terrains.

By Jake Morrison

Choosing the Right Off-Road Vehicle: A Guide to Utility, Recreation, and Sport Models

Selecting an ATV or Side-by-Side depends on your primary use case: work-focused utility, versatile recreational trail riding, or high-speed sport performance. Most buyers find that recreational models offer the best balance of comfort and capability for general off-road enjoyment.

By Jake Morrison

Moose Offroad Documents Adam McGill’s Final GNCC Season in '521' Series

After a storied two-decade career in the XC1 Pro class, GNCC legend Adam McGill is retiring following the 2026 season. His longtime sponsor, Moose Offroad, has launched a four-part documentary series titled '521' to chronicle his life, career, and final year of competition.

By Jake Morrison

Taiwanese Manufacturer Access Motors Prepares for U.S. Market Entry

Access Motors, a Taiwanese manufacturer with an established presence in Europe, has submitted an ATV Action Plan to the U.S. Consumer Product Safety Commission. This regulatory step indicates the company's intent to begin importing and selling its line of ATVs and UTVs in the American market.

By Jake Morrison

Yamaha Outdoor Access Initiative Surpasses $1 Million in 2025 Contributions

Yamaha's Outdoor Access Initiative (OAI) successfully awarded over $1 million in grants throughout 2025 to support off-road trail infrastructure and conservation efforts. The program remains active with a long-term goal of reaching $10 million in total funding by 2028.

By Jake Morrison