News
Latest ATV, UTV, and SxS industry news

BRP-Rotax has filed a patent for a gear-driven transmission system designed to replace traditional belt-driven CVTs in off-road vehicles. The system utilizes helical gears and a specialized retention mechanism to ensure smooth, quiet operation and reliable engagement even under heavy shock loads.
By Jake Morrison

Founders Justin Smith and Sean Geiser have reacquired their off-road brands—Shock Therapy, Geiser Performance, and Upfit UTV—from Fox Factory. The move aims to refocus on community-driven innovation while maintaining a collaborative relationship with Fox.
By Jake Morrison

Being prepared for trailside repairs is essential for any off-road enthusiast. This guide covers the critical tools—including recovery equipment, tire repair solutions, and power management systems—that ensure your UTV or ATV remains functional during remote excursions.
By Jake Morrison

The official Dirt Wheels unisex t-shirt is a lightweight, combed cotton garment produced via an on-demand printing model. This approach prioritizes sustainability by reducing overproduction but requires customers to note that all sales are final.
By Jake Morrison

Denago Powersports has officially launched a new online dealer portal designed to modernize business operations for its retail partners. This platform aims to provide a more robust OEM experience by streamlining ordering processes and improving real-time shipment tracking.
By Jake Morrison

Dirt Wheels Magazine has introduced a branded foam trucker hat as part of its merchandise line. The cap features a high-profile, five-panel design constructed from polyester and high-density foam, designed for off-road enthusiasts.
By Jake Morrison

Honda Powersports has entered a three-year partnership with the historic 6666 Ranch in Texas. As the official powersports partner, Honda will provide Pioneer UTVs, ATVs, and power equipment to assist with daily ranch operations, including livestock management and land maintenance.
By Jake Morrison

UTV Action provides a comprehensive library of buyer's guides covering everything from suspension components like radius rods and A-arms to performance upgrades like tires, wheels, and LED light bars. These resources help off-road enthusiasts maintain their machines, improve handling, and choose the right gear for their specific riding needs.
By Jake Morrison

The 2026 Can-Am Maverick R Xrc adapts the high-performance Maverick R platform for technical rock crawling by incorporating an extra-low gear range and specialized differential tuning. Our testing at Sand Hollow confirms that the factory-installed 35-inch tires and robust protection package significantly enhance its capability on extreme terrain.
By Jake Morrison

The 'Cummanshee' is a custom-built off-road machine created by Jakub Stang that replaces a traditional two-stroke ATV engine with a massive 12V Cummins diesel truck engine. While the build prioritizes raw mechanical novelty over traditional performance, it represents a unique evolution in extreme custom ATV engineering.
By Jake Morrison

The Department of the Navy is proposing new restricted airspace over Johnson Valley, which the BlueRibbon Coalition warns could hinder emergency medical evacuations, safety monitoring, and major off-road events. While the military claims ground-level off-roading will remain unaffected, stakeholders fear these restrictions will degrade the safety and viability of the area for the entire off-road community.
By Jake Morrison
