News
Latest ATV, UTV, and SxS industry news

OBOR Racing leveraged the 2026 King of the Hammers to debut their 35-inch Kevlar-reinforced RocScraper tires, designed to combat sidewall failure. The brand also made a significant competitive leap by entering the elite 4400 Unlimited class, signaling a shift from a niche player to a major contender in extreme off-road racing.
By Jake Morrison

Kawasaki has filed a patent for a new HVAC system designed to improve air circulation in the rear cabin of their Mule utility vehicles. The design utilizes a unique ducting layout integrated into the center floor tunnel, ensuring passenger comfort without sacrificing interior space or durability.
By Jake Morrison

Polaris has entered a formal partnership with popular automotive personality Cleetus McFarland. The collaboration aims to leverage McFarland’s massive reach and high-energy content style to promote the Polaris RZR lineup and the broader off-road lifestyle.
By Jake Morrison

The new CFMOTO ZFORCE Z10 and Z10-4 are high-performance sport side-by-sides powered by a 154-horsepower turbocharged 998cc triple engine. These models represent the brand's most powerful offering to date, featuring advanced electronic suspension and integrated connectivity.
By Jake Morrison

RZR Factory Racing is entering the 2026 SCORE World Desert Championship with the goal of securing a fourth consecutive title, starting at the San Felipe 250. The team is fielding a mix of veteran champions and new talent, utilizing the refined 2026 RZR Pro R Factory platform.
By Jake Morrison

Sedona Tire & Wheel is launching five new ATV/UTV wheel models this spring, including the industry's first dual-drilled beadlock and non-beadlock wheels. These new designs focus on increased fitment flexibility and durability, and they will be available exclusively through Western Power Sports dealers.
By Jake Morrison

Privateer racer Jeff Martin won the 2026 Can-Am UTV Hammers Championship, navigating the grueling Johnson Valley course in 4 hours, 54 minutes, and 30 seconds. Out of 122 starting teams, only 25 finished the race, highlighting the extreme difficulty of the event.
By Jake Morrison

Denago Powersports has officially launched a new online dealer portal designed to modernize business operations for its retail partners. This platform aims to provide a more robust OEM experience by streamlining ordering processes and improving real-time shipment tracking.
By Jake Morrison

A recent video from EastCoastATV highlights the capability of the Can-Am Maverick Sport XRC during winter trail riding. Despite freezing temperatures, the UTV demonstrates that off-road enthusiasts can continue to enjoy their vehicles throughout the snowy season.
By Jake Morrison

The Cedar Pocket Sinkhole is a massive 200-foot-wide geological depression located near the Virgin River Gorge in northwestern Arizona. Accessible via off-road trails off I-15, it offers enthusiasts a unique look at gypsum-based karst terrain.
By Jake Morrison

The 'Cummanshee' is a custom-built off-road machine created by Jakub Stang that replaces a traditional two-stroke ATV engine with a massive 12V Cummins diesel truck engine. While the build prioritizes raw mechanical novelty over traditional performance, it represents a unique evolution in extreme custom ATV engineering.
By Jake Morrison

Kawasaki is actively researching hydrogen-fueled internal combustion engines to potentially lower emissions in off-road vehicles. While patent filings suggest interest in hydrogen storage and unique chassis designs, the technology remains in the conceptual phase with no immediate release plans.
By Jake Morrison