News
Latest ATV, UTV, and SxS industry news

OBOR Racing leveraged the 2026 King of the Hammers to debut their 35-inch Kevlar-reinforced RocScraper tires, designed to combat sidewall failure. The brand also made a significant competitive leap by entering the elite 4400 Unlimited class, signaling a shift from a niche player to a major contender in extreme off-road racing.
By Jake Morrison

Richard Rawlings, the personality behind Gas Monkey Garage, is auctioning his personal 2023 Can-Am Maverick X3 Max X RS Turbo RR through the off-road auction site DirtHammer. The vehicle is being sold at no reserve, with the auction running from April 22, 2026, to May 6, 2026.
By Jake Morrison

BRP-Rotax has filed a patent for a gear-driven transmission system designed to replace traditional belt-driven CVTs in off-road vehicles. The system utilizes helical gears and a specialized retention mechanism to ensure smooth, quiet operation and reliable engagement even under heavy shock loads.
By Jake Morrison

Denago Powersports has officially launched a new online dealer portal designed to modernize business operations for its retail partners. This platform aims to provide a more robust OEM experience by streamlining ordering processes and improving real-time shipment tracking.
By Jake Morrison

Founders Justin Smith and Sean Geiser have reacquired their off-road brands—Shock Therapy, Geiser Performance, and Upfit UTV—from Fox Factory. The move aims to refocus on community-driven innovation while maintaining a collaborative relationship with Fox.
By Jake Morrison

Being prepared for trailside repairs is essential for any off-road enthusiast. This guide covers the critical tools—including recovery equipment, tire repair solutions, and power management systems—that ensure your UTV or ATV remains functional during remote excursions.
By Jake Morrison

Dirt Wheels Magazine has introduced a branded foam trucker hat as part of its merchandise line. The cap features a high-profile, five-panel design constructed from polyester and high-density foam, designed for off-road enthusiasts.
By Jake Morrison

The Starlink Mini is becoming an essential tool for off-roaders to maintain critical communication, access real-time GPS mapping, and utilize push-to-talk apps like Zello. To effectively use one in a UTV, you need a secure, vibration-resistant mount and a reliable power management solution.
By Jake Morrison

Privateer racer Jeff Martin won the 2026 Can-Am UTV Hammers Championship, navigating the grueling Johnson Valley course in 4 hours, 54 minutes, and 30 seconds. Out of 122 starting teams, only 25 finished the race, highlighting the extreme difficulty of the event.
By Jake Morrison

The 2026 Mint 400 saw a record-breaking field of 172 vehicles, with over 65 entries in the Pro UTV class alone. Brock Heger secured the top spot, followed by Mitch Guthrie Jr. and Phil Blurton in a highly competitive desert race.
By Jake Morrison

The official Dirt Wheels unisex t-shirt is a lightweight, combed cotton garment produced via an on-demand printing model. This approach prioritizes sustainability by reducing overproduction but requires customers to note that all sales are final.
By Jake Morrison
