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Latest ATV, UTV, and SxS industry news

2026 CFMOTO ZFORCE Z10: First Impressions and Performance Analysis

The 2026 CFMOTO ZFORCE Z10 is the brand's first turbocharged UTV, delivering 154 horsepower from a 998cc triple-cylinder engine. It enters the market at $19,999, positioning it as a direct competitor to the Can-Am Maverick X3 DS and naturally aspirated RZR models.

By Jake Morrison

OBOR Racing’s Breakthrough Performance at King of the Hammers 2026

OBOR Racing leveraged the 2026 King of the Hammers to debut their 35-inch Kevlar-reinforced RocScraper tires, designed to combat sidewall failure. The brand also made a significant competitive leap by entering the elite 4400 Unlimited class, signaling a shift from a niche player to a major contender in extreme off-road racing.

By Jake Morrison

Essential Off-Road Toolkit: A Comprehensive Guide to Trailside Preparedness

Being prepared for trailside repairs is essential for any off-road enthusiast. This guide covers the critical tools—including recovery equipment, tire repair solutions, and power management systems—that ensure your UTV or ATV remains functional during remote excursions.

By Jake Morrison

Privateer Jeff Martin Claims Victory at 2026 Can-Am UTV Hammers Championship

Privateer racer Jeff Martin won the 2026 Can-Am UTV Hammers Championship, navigating the grueling Johnson Valley course in 4 hours, 54 minutes, and 30 seconds. Out of 122 starting teams, only 25 finished the race, highlighting the extreme difficulty of the event.

By Jake Morrison

Dirt Wheels Magazine Releases Branded Foam Trucker Hat

Dirt Wheels Magazine has introduced a branded foam trucker hat as part of its merchandise line. The cap features a high-profile, five-panel design constructed from polyester and high-density foam, designed for off-road enthusiasts.

By Jake Morrison

2026 Sport ATV Market Overview: From Race Quads to Mud-Ready 4x4s

The 2026 sport ATV market remains anchored by stalwarts like Yamaha and Can-Am while welcoming new entrants like the Kayo Storm 300 and Denago Daytona 250. While the sport 4x4 segment awaits further chassis updates, riders have a diverse selection ranging from entry-level trail quads to high-horsepower mud machines.

By Jake Morrison

Sedona Tire & Wheel Launches Five New ATV/UTV Wheel Models for 2026

Sedona Tire & Wheel is launching five new ATV/UTV wheel models this spring, including the industry's first dual-drilled beadlock and non-beadlock wheels. These new designs focus on increased fitment flexibility and durability, and they will be available exclusively through Western Power Sports dealers.

By Jake Morrison

2026 Mint 400: Record-Breaking UTV Participation and Pro Class Results

The 2026 Mint 400 saw a record-breaking field of 172 vehicles, with over 65 entries in the Pro UTV class alone. Brock Heger secured the top spot, followed by Mitch Guthrie Jr. and Phil Blurton in a highly competitive desert race.

By Jake Morrison

Official Dirt Wheels Apparel: Product Overview and Purchasing Guide

The official Dirt Wheels unisex t-shirt is a lightweight, combed cotton garment produced via an on-demand printing model. This approach prioritizes sustainability by reducing overproduction but requires customers to note that all sales are final.

By Jake Morrison

Richard Rawlings Auctions Custom Can-Am Maverick X3 on DirtHammer

Richard Rawlings, the personality behind Gas Monkey Garage, is auctioning his personal 2023 Can-Am Maverick X3 Max X RS Turbo RR through the off-road auction site DirtHammer. The vehicle is being sold at no reserve, with the auction running from April 22, 2026, to May 6, 2026.

By Jake Morrison

Shock Therapy and Geiser Performance Return to Founder Ownership

Founders Justin Smith and Sean Geiser have reacquired their off-road brands—Shock Therapy, Geiser Performance, and Upfit UTV—from Fox Factory. The move aims to refocus on community-driven innovation while maintaining a collaborative relationship with Fox.

By Jake Morrison

Essential Starlink Mini Mounting Solutions for UTV and Off-Road Adventures

The Starlink Mini is becoming an essential tool for off-roaders to maintain critical communication, access real-time GPS mapping, and utilize push-to-talk apps like Zello. To effectively use one in a UTV, you need a secure, vibration-resistant mount and a reliable power management solution.

By Jake Morrison