News
Latest ATV, UTV, and SxS industry news

The current off-road market is defined by technological advancements in suspension and drive systems, particularly seen in the 2026 Can-Am lineup. Additionally, manufacturers are increasingly tailoring vehicles for niche activities like hunting and providing a more robust selection of youth-oriented ATVs and UTVs.
By Jake Morrison

Throttle lag in an Axis 500 is often caused by a stretched throttle cable. This can be resolved by performing a manual adjustment to remove excess slack, restoring immediate engine response.
By Jake Morrison

Denago Powersports has officially launched a new online dealer portal designed to modernize business operations for its retail partners. This platform aims to provide a more robust OEM experience by streamlining ordering processes and improving real-time shipment tracking.
By Jake Morrison

Privateer racer Jeff Martin won the 2026 Can-Am UTV Hammers Championship, navigating the grueling Johnson Valley course in 4 hours, 54 minutes, and 30 seconds. Out of 122 starting teams, only 25 finished the race, highlighting the extreme difficulty of the event.
By Jake Morrison

Sedona Tire & Wheel is launching five new ATV/UTV wheel models this spring, including the industry's first dual-drilled beadlock and non-beadlock wheels. These new designs focus on increased fitment flexibility and durability, and they will be available exclusively through Western Power Sports dealers.
By Jake Morrison

RZR Factory Racing is entering the 2026 SCORE World Desert Championship with the goal of securing a fourth consecutive title, starting at the San Felipe 250. The team is fielding a mix of veteran champions and new talent, utilizing the refined 2026 RZR Pro R Factory platform.
By Jake Morrison

The new CFMOTO ZFORCE Z10 and Z10-4 are high-performance sport side-by-sides powered by a 154-horsepower turbocharged 998cc triple engine. These models represent the brand's most powerful offering to date, featuring advanced electronic suspension and integrated connectivity.
By Jake Morrison

Polaris has entered a formal partnership with popular automotive personality Cleetus McFarland. The collaboration aims to leverage McFarland’s massive reach and high-energy content style to promote the Polaris RZR lineup and the broader off-road lifestyle.
By Jake Morrison

Kawasaki has filed a patent for a new HVAC system designed to improve air circulation in the rear cabin of their Mule utility vehicles. The design utilizes a unique ducting layout integrated into the center floor tunnel, ensuring passenger comfort without sacrificing interior space or durability.
By Jake Morrison

OBOR Racing leveraged the 2026 King of the Hammers to debut their 35-inch Kevlar-reinforced RocScraper tires, designed to combat sidewall failure. The brand also made a significant competitive leap by entering the elite 4400 Unlimited class, signaling a shift from a niche player to a major contender in extreme off-road racing.
By Jake Morrison

BRP-Rotax has filed a patent for a gear-driven transmission system designed to replace traditional belt-driven CVTs in off-road vehicles. The system utilizes helical gears and a specialized retention mechanism to ensure smooth, quiet operation and reliable engagement even under heavy shock loads.
By Jake Morrison
