News
Latest ATV, UTV, and SxS industry news

The 2026 Honda Pioneer 1000 marks a significant refresh for the brand's flagship UTV, introducing an optional factory-enclosed HVAC cabin and a redesigned cockpit. While the chassis footprint remains consistent, the vehicle features updated styling, improved cabin insulation, and new accessory integration systems.
By Jake Morrison

The RIGID Industries Phoenix Series is a new modular LED lighting platform that allows off-roaders to switch between five color temperatures and three power settings on the fly. Designed for versatility, the system includes standalone pods and configurable light bars that adapt to changing trail conditions without requiring the driver to leave the cab.
By Jake Morrison

When winter weather prevents outdoor riding, gaming offers a digital alternative to keep your off-road skills sharp. Titles like Forza Horizon 5, SnowRunner, and MX vs ATV Legends provide varying levels of realism and arcade-style fun for ATV and UTV fans.
By Jake Morrison

Being prepared for trailside repairs is essential for any off-road enthusiast. This guide covers the critical tools—including recovery equipment, tire repair solutions, and power management systems—that ensure your UTV or ATV remains functional during remote excursions.
By Jake Morrison

Kawasaki has filed a patent for a new HVAC system designed to improve air circulation in the rear cabin of their Mule utility vehicles. The design utilizes a unique ducting layout integrated into the center floor tunnel, ensuring passenger comfort without sacrificing interior space or durability.
By Jake Morrison

RZR Factory Racing is entering the 2026 SCORE World Desert Championship with the goal of securing a fourth consecutive title, starting at the San Felipe 250. The team is fielding a mix of veteran champions and new talent, utilizing the refined 2026 RZR Pro R Factory platform.
By Jake Morrison

The 2026 Mint 400 saw a record-breaking field of 172 vehicles, with over 65 entries in the Pro UTV class alone. Brock Heger secured the top spot, followed by Mitch Guthrie Jr. and Phil Blurton in a highly competitive desert race.
By Jake Morrison

The 2026 sport ATV market remains anchored by stalwarts like Yamaha and Can-Am while welcoming new entrants like the Kayo Storm 300 and Denago Daytona 250. While the sport 4x4 segment awaits further chassis updates, riders have a diverse selection ranging from entry-level trail quads to high-horsepower mud machines.
By Jake Morrison

Dirt Wheels magazine has introduced a new premium heavyweight men's t-shirt to its official merchandise line. The apparel is produced on-demand using ring-spun cotton to ensure durability and a structured fit for off-road enthusiasts.
By Jake Morrison

Polaris has entered a formal partnership with popular automotive personality Cleetus McFarland. The collaboration aims to leverage McFarland’s massive reach and high-energy content style to promote the Polaris RZR lineup and the broader off-road lifestyle.
By Jake Morrison

Sedona Tire & Wheel is launching five new ATV/UTV wheel models this spring, including the industry's first dual-drilled beadlock and non-beadlock wheels. These new designs focus on increased fitment flexibility and durability, and they will be available exclusively through Western Power Sports dealers.
By Jake Morrison
