News
Latest ATV, UTV, and SxS industry news

The current off-road market is defined by technological advancements in suspension and drive systems, particularly seen in the 2026 Can-Am lineup. Additionally, manufacturers are increasingly tailoring vehicles for niche activities like hunting and providing a more robust selection of youth-oriented ATVs and UTVs.
By Jake Morrison

Between the 1920s and 1930s, the U.S. Post Office installed concrete arrows across the country to guide airmail pilots before radar and GPS existed. Today, many of these massive, ground-based navigation markers remain in remote desert areas, serving as unique destinations for off-road explorers.
By Jake Morrison

Team Raceco Honda is making its debut in the American Off-Road Racing Championship (AORRC) UTV Pro division at this year's Mint 400. The team is fielding a turbocharged Honda Talon 1000R driven by Dakar champion Ricky Brabec and UTV champion Ricky Torres.
By Jake Morrison

UTV Action provides a comprehensive library of buyer's guides covering everything from suspension components like radius rods and A-arms to performance upgrades like tires, wheels, and LED light bars. These resources help off-road enthusiasts maintain their machines, improve handling, and choose the right gear for their specific riding needs.
By Jake Morrison

The 2026 Honda Talon lineup features six configurations across two-seat and four-seat platforms, highlighted by the addition of 30-inch tires on all 'R' trim models for improved ground clearance. These sport side-by-sides continue to offer a mix of Showa and FOX Live Valve suspension options to suit various trail conditions.
By Jake Morrison

Founders Justin Smith and Sean Geiser have reacquired their off-road brands—Shock Therapy, Geiser Performance, and Upfit UTV—from Fox Factory. The move aims to refocus on community-driven innovation while maintaining a collaborative relationship with Fox.
By Jake Morrison

BRP-Rotax has filed a patent for a gear-driven transmission system designed to replace traditional belt-driven CVTs in off-road vehicles. The system utilizes helical gears and a specialized retention mechanism to ensure smooth, quiet operation and reliable engagement even under heavy shock loads.
By Jake Morrison

The SEMA Show 2026 is launching a specialized section for the powersports and off-road community within the West Hall of the Las Vegas Convention Center. This new layout clusters side-by-sides, motorcycles, and adventure lifestyle products together to create a more cohesive and interactive experience for industry professionals.
By Jake Morrison

When winter weather prevents outdoor riding, gaming offers a digital alternative to keep your off-road skills sharp. Titles like Forza Horizon 5, SnowRunner, and MX vs ATV Legends provide varying levels of realism and arcade-style fun for ATV and UTV fans.
By Jake Morrison

The official Dirt Wheels unisex t-shirt is a lightweight, combed cotton garment produced via an on-demand printing model. This approach prioritizes sustainability by reducing overproduction but requires customers to note that all sales are final.
By Jake Morrison

Duncan Racing has developed a specialized performance package for the 2024 Yamaha Raptor 700R focused on sand-specific handling and power. By upgrading the suspension, steering, and intake/exhaust, the team created a machine designed for aggressive dune riding without sacrificing comfort.
By Jake Morrison
